Benito

Creators · brands · commercial collaborations

Know which creators promote which brands — and what they are like.

Benito pairs the commercial content libraries of TikTok and Meta with what creators publish, reads the videos, and turns it into a creator database a brand team can search, shortlist and watch.

Sign in to Creators How it works

What you get

Creator database

Every creator your campaigns touch, in one place: profile, avatar, bio, follower history, engagement, cadence, the videos they published — with frames and voice-over transcripts — and the collaborations they were seen in.

Who promotes what, right now

Running campaigns by brand and by category, the creators carrying them, share of views, the freshest commercial videos. Filter by country and by window: 7, 30, 90 or 365 days.

Brands, products and categories, found by AI

Transcripts are read for the brands and products a creator actually promotes — several per video — including misheard spellings. Brands are filed into a two-level category taxonomy, so you get share of voice within a category.

AI creator personality

Tone of voice, topics, audience, formats, values, brand fit and red flags — written from the creator’s own words, refreshed as new videos arrive.

Finder and shortlists

Describe the brief — category, tone, country, follower band, brands to avoid — and get creators ranked by fit with reasons. Save picks to shortlists, compare, export, share a read-only page.

Alerts

A shortlisted creator posts commercial content, a brand starts with a new creator, a competitor appears — checked hourly, mailed once.

How it works

Everything starts from public, declared commercial content — no creator has to hand over anything.

  1. 1

    TikTok

    Commercial Content Library items are paired 1:1 with the creator’s feed by video id, so a declared paid partnership comes with exact views, likes, the video file and its transcript.

  2. 2

    Instagram & Facebook

    Paid-partnership posts from Meta’s Branded Content library are followed to the post itself and its metrics; sponsor tags and “/ad @brand” disclosures in captions are caught too.

  3. 3

    Your own creators

    Add creators by handle or URL — one at a time or in bulk — and the crawler keeps their video library, frames, transcripts and brand tags current.

For brands and agencies

  • — See a competitor’s creator roster and who they added this month.
  • — Pick creators for a brief by fit, not by follower count alone.
  • — Read the pitch before the call: transcripts, brands, products, tone.
  • — Get told when a shortlisted creator signs with someone else.

A workspace of its own

Creator teams get their own sign-in with just these tools: overview, finder, the creator database, their shortlists and their alerts — nothing else from the Benito console.

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